The most innovative part of digital advertising market is developing in 2022!
The global trend towards digitalization has affected all channels of communication with the consumer. It did not bypass such a traditional channel as outdoor advertising: digital advertising combines the attractiveness of the appealing visual format, which is one of the most visible, cheap and positively perceived communication channels, with the wide format possibilities of digital- screens.
The modern world cannot be imagined without visual communication systems, and in these systems a digital information stand is of great importance. Digital indoor and outdoor standees exhibit one of the most striking visual, simple and affordable advertising tools.
Information stands are billboards used by the authorities to inform the public about local events, organizations and companies to inform their customers. This is a very simple and at the same time extremely convenient way to post any information.
Today, almost every organization, no matter what services it provides, has one or another type of information or advertising stand. It can be a commercial structure that conveys information about services and goods to its consumers, or it can be schools, kindergartens, municipalities, ministries, etc. So an information stand is an indispensable attribute of a modern office, store, institution.
Information stands have become such a popular type, among other things, due to the fact that the process of their manufacture is relatively simple, and their cost is low. In addition, if necessary, you can quickly change the information posted on the stand. As a rule, an information stand is designed in the corporate style of the company and organization and thus contributes to its overall promotion in the market.
Information stands are usually used to display various information in offices, commercial premises, public buildings. They are used both indoors and outdoors.
Digital Signage is a technology for displaying information using touch kiosks, advertising monitors, panels and other interactive devices located in public places. Digital Signage advertising is designed to interact with potential customers in a place and time that is convenient for them.
Ways of using digital video screens for indoor advertising:
1. Screens are placed for various business purposes – sales, discounts. Now there is no need to spend on printing leaflets and flyers, it is enough to install a smart digital screen on which the content will change dynamically.
2. In a cafe, it becomes an effective menu board with the ability to quickly change prices. You can notify the visitor about seasonal promotions or offer a dish of the day.
3. For small stores, it is possible to install such a screen in the checkout area, then buyers will be aware of all discounts and promotions, and this will also stimulate the conversion to a specific product.
4. For a chain of stores, it is possible to place a single promotion in one click throughout the chain of stores.
Benefits of using digital screens for indoor advertising
Creative demonstration of work. Thanks to digital screens for indoor advertising, it is possible to demonstrate your product or service to customers.
To attract attention. The digital format of screens is the most attractive in comparison with leaflets or flyers and even billboards. The ability to play high-quality video attracts the largest number of customers.
Saving. Eliminates the significant cost of paper printing.
Flexibility. Possibility to change any kind of content up to several hours.
