Digital Signage for Airport: Improving Passenger Satisfaction with Real-Time Information
At the airport, it’s more important than ever to provide passengers with real-time information and personalized content.
It is clear that airport visitors constantly require complete and detailed information about flights, in addition, advertisers have many opportunities to fill “empty” waiting time with advertising messages. That is why the airport has become one of the places with the highest density of digital displays, both LCD and LED.
FACTS:
- 7.2 billion air passengers are expected in 2035, nearly double the 3.8 billion in 2016.
- 82% passengers would describe their travel preferences in detail in order to receive personalized service
- 90% passengers are very satisfied with digital entertainment services such as personal infotainment system, etc.
Digital Display solutions are important for passenger comfort and satisfaction
It can be difficult for airports to provide accurate information, promote purchases, food and beverages to increase revenue, and maintain high airport performance and operating profits. Effective displays help solve these problems.
- Real time information display
- Creating comfortable working conditions
- Maintenance of performance
AIRPORT ADVERTISING
The airport is a very special world filled with a unique atmosphere. It is here that two indispensable components of a successful advertising message work equally effectively: rational and emotional motivation.
Advertising placed on the territory of airports is guaranteed to be perceived at a higher emotional level. Both image communications, which automatically represent the advertiser as part of the most prestigious and technological industry, and rational incentives work equally well here
How Digital Signage work at the airport
Karachi International Airport is one of the four main airports in Sindh and the first in Pakistan in terms of passenger traffic, amounting to almost 50 million people a year, is included in the list of one the largest airports in Asia and one of the busiest airports. To make the visitor experience more interesting and navigation easy and convenient, the airport management decided to install a video display system at the entrance, in the longue, Terminal and other areas /// to select the right set of LED displays, digital standees and other digital signage solutions for various indoor and outdoor areas. The customer wanted to have all system components from a single manufacturer(supplier), as well as installation and service directly from the manufacturer.
Digital Signage Solutions specialists had only six weeks to complete the project. During this time, a large two-story high totem with LG LAS displays on four sides, a 42 m 2 flight information display system in the departure hall, as well as 88-inch LG Ultra Stretch displays and a kit were installed in the room in front of the departure area. of a stacked 49″ LG webOS Signage display and an 86″ Ultra HD Signage display in the baggage claim area.
Airport wanted to build a completely new terminal and implement an advanced Digital Signage system in it in a short time. From pre-sales support to installation and maintenance, we have worked closely with the airport’s technical team to meet their every need and making the project a success.
If we consider digital signage as a tool for interacting with the consumer, then it is worth noting the main advantage – digital signage combines online and offline communication channels into a single system. That is, video panels located in public areas and points of sale continue the company’s content strategy on the Internet (on the website, social networks, etc.).
Communication with the consumer creates an emotional connection with your brand, so the information that is broadcast is the most important component of the digital signage system. Content marketing experts argue that when implementing a system, it is necessary to initially imagine how the implemented technologies will be used, therefore, when developing a solution, it is necessary to involve not only engineers, but also a specialist who deals with communications with the public and the company’s brand.
