This article will focus on how Digital Signage at fuel stations increase sales and generate advertising revenue.
Digital signage is an innovative solution that can significantly increase the profitability and efficiency of modern fuel stations and petrol pumps.
Get started with digital signage at fuel stations
Digital signage and menus (Digital Signage) are becoming increasingly popular with Russian and foreign filling station chains every year. Innovative digital signage technologies provide a wide range of benefits for business development, allowing you to attract new customers and increase sales, leaving competitors far behind.
The growth of the average check and sales of related products and services, the increase in customer loyalty are the key indicators that make digital solutions more and more in demand at filling stations. Development-oriented chains should certainly pay attention to the growing trend. Why? About this in the article.
1.Increasing the effectiveness of advertising campaigns
The use of digital signage enables gas stations to promote digitalized advertising campaigns. Displays in the store and cafe, as well as on fuel dispensers, can be used to advertise promotions, discounts, special offers and other events. Every day the videos will be seen by thousands of people who stop by to refuel or drink a cup of coffee. Just imagine – all of them will see the advertising message broadcast on a digital screen. Launching a new product, talking about a loyalty program, discounts and promotions with digital signage is simple, visual and effective. In addition, gas station partners can broadcast videos and images on digital screens and facades of the complex and be sure that such an advertising campaign works. High attendance of gas stations guarantees high conversion and profit from video impressions.
2.Reduce POS Printing Costs
3.Increasing sales and customer loyalty
When used correctly, digital signage technology can significantly increase sales. With the help of digital signage, gas stations encourage customers to buy, drawing attention to sales and promotions, calling to action. It is digital signage that stands out from the crowd and gives retailers a competitive advantage. Bright and attractive content helps you see products and the best deals. When the menu, information about promotions, loyalty cards and much more is displayed on the screens, the visitor does not need to waste time searching. His visit to the gas station becomes comfortable, which helps to increase loyalty. The growth of loyalty, in turn, leads to an increase in sales.
How and where to use digital signage at fuel stations
Most digital signage at gas stations operate either in stores or at gas stations. Let’s consider the main options for using digital signage inside and outside the gas station, as well as the benefits of placing information on the display in each specific place.
Stele decoration
Placement of a colored LED-panel on a stele at the entrance to the gas station remains a trend of recent years. A stele with such a panel impresses the driver. In addition to the usual fuel prices, it is recommended to place bright dynamic advertising content. A gas station with an attractive high-tech stele at the entrance stands out from the competition, and advertising on the stele, which acts as a showcase, helps increase sales.
Gas station media facade
The use of the façade of gas stations as an advertising platform has long been a trend abroad. Russian filling stations are adopting it, because the advantages are obvious: bright outdoor screens attract attention from several hundred meters away and even in bad weather. A wall with dynamically updated content, especially at night, is a magnet for drivers, and the benefits of such a site are obvious.
LCD screens in the refueling area
Small digital screens are often located in the area of ”pistols”. As a rule, they are located in places that are well visible to drivers. Usually on such screens such important information for the consumer as prices, fuel levels, advertising content appears.
Digital menus
To date, digital menus are the most effective tool for increasing gas station sales. The use of such a tool allows you to successfully conduct advertising campaigns, use a loyalty program in communications, test new assortments, monitor stock balances, etc. Thanks to centralized content management on devices, gas stations can fully automate the updating of commercials on absolutely all devices – steles, facades, screens in shops and cafes.
The use of digital menus in cafes today is a proven way by thousands of filling stations to increase the average check, visitor loyalty, sales of related products and services.
conclusion
Installing digital signage at gas stations today is the key to the sustainable development of your business. With cloud-based digital signage software, it’s easier than ever.
