What is digital LED billboards and advertising screens?
LED-panel is an information playback device, the image on the surface of which is formed by a plurality of semiconductor light-emitting diodes located on the screen surface. LED panels are used for advertising in order to create a bright lighting space for promotional materials and posters. Placement options are wide – integration into the interior, mounting in separate racks etc.
Features of LED advertising monitors
- They are compatible with most digital content formats . They allow you to play animation, photo, slide show, and many other formats.
- Ability to create large projects. By combining clusters into a single large screen, you can create a single monitor of complex configuration.
- Versatility . These monitors are UV resistant, mechanically tolerant, having good rigidity and no need for protection.
- High content detail – play video without any delay, the image is perfectly visible from any corner of the room.
- Convenience . LED panels do not require close maintenance, it is enough just to take care of the cleanliness of the front part.
Types of Digital Screens for Indoor and Outdoor Advertising
Today, the digital business display market boasts the widest range of displays for dynamic digital signage. There are standard classic display formats, there are unusual ones, as well as individual ones that each business can order for themselves.
Multimedia wall screen for indoor advertising. This is an LCD monitor, usually hung on the wall. Universal screen , which is perfect for any type of Business. Has a wide range of screen sizes from 19 to 55 inches, usually landscape format. A professional screen for Digital Signage is prepared for displaying advertisements and informational videos 24/7, and can also be used as a TV screen. To protect against vandalism, the front of the screen is made of special tempered glass, which, unlike plexiglass, resists scratches. Different types of mounts can allow you to mount the screens also on the ceiling or at different angles.
Video wall. Typically assembled from several 49.55-inch digital screens with ultra-thin bezels, allowing for a large-scale advertising format that can be seen from afar – a real advertising wall. All screens are combined into a single system, displaying parts of the image and video as a whole. The dimensions of such walls can reach up to 32 square meters.
LED screens for indoor advertising
Huge seamless LED panels that are hard to miss. They consist of many separate sections, called cabinets, which are installed on a pre-prepared metal structure. The size of the final video canvas is practically unlimited. They can be curved, or the most non-standard shapes. They are used in large open spaces, for example, in large shopping centers, at exhibitions, at airports and train stations. For outdoor advertising, such LED panels are usually additionally equipped with protection against dust, dirt and precipitation.
Examples of using digital video screens for indoor advertising:
1. Screens are placed for various business purposes – sales, discounts. Now there is no need to spend on printing leaflets and flyers, it is enough to install a smart digital screen on which the content will change dynamically.
2. In a cafe, it becomes an effective menu board with the ability to quickly change prices. You can notify the visitor about seasonal promotions or offer a dish of the day.
3. For small stores, it is possible to install such a screen in the checkout area, then buyers will be aware of all discounts and promotions, and this will also stimulate the conversion to a specific product.
4. For a chain of stores, it is possible to place a single promotion in one click throughout the chain of stores.
Benefits of using digital screens for indoor advertising:
- Creative demonstration of work. Thanks to digital screens for indoor advertising, it is possible to demonstrate your product or service to customers.
- To attract attention. The digital format of screens is the most attractive in comparison with leaflets or flyers and even billboards. The ability to play high-quality video attracts the largest number of customers.
- Saving. Eliminates the significant cost of paper printing.
- Flexibility. Possibility to change any kind of content up to several hours.
What affects the price of LED advertising screens?
The cost of LED panels for advertising consists of four factors:
1. The total area of the future monitor and its configuration
2. Placement conditions, installation
3. Additional functions, including the possibility of remote control
4. Manufacturer’s choice. Most brands offer various configurations of LED monitors for sale.
The exact price is formed only after making accurate calculations that take into account the parameters and configuration of a particular design. Buying an LED screen for advertising is an effective and inexpensive way to convey highly specialized content to the target audience.
