Digital Signage Display Solutions and Digital Score Boards are becoming increasingly common. More and more companies and organizations are turning to digital signage to raise their prestige and competitiveness . In today’s time of fierce competition in any sphere of human activity, those who use the latest developments and technologies for their business enjoy a characteristic advantage. Now not a single business or social activity can do without good information support. D
putting up posters and announcements for visitors every time with constantly changing information becomes unfashionable and time consuming; and keeping employees on staff who will answer customer questions is expensive, and sometimes impossible due to the specifics of the activity. To the rescue of all these and many other problems come modern technologies in the face of digital scoreboards.
Previously, the concept of a digital display or signboard was perceived only in relation to advertising. However, with the help of this type of communication services, you can convey any information to anyone about anything. Digital scoreboards help clients of companies and organizations quickly navigate in making a decision. The scope of their application is the widest. Here are the most common industries where digital signage has already proven itself as a business assistant:
- corporate communication;
- cafes and fast food
- restaurants
- retail
- banking
- government
- education
- land transport
- airports
- seaports
- healthcare
- entertainment industry
- hotels
- digital and outdoor advertising.
this is only a part of all areas of application of digital signage technologies.
Let’s take a closer look at where and why digital scoreboards are used.
Corporate communications
Communication between all employees of the company is very important for well-coordinated and efficient work. In order for all the information and news happening in your company to instantly reach all employees of the company, you need to resort to an accessible notification method for everyone – a network of digital scoreboards.
This will allow each employee of the company to keep abreast of all the affairs, perhaps even post the necessary, in his opinion, information on the scoreboard. The participation of employees in the life of the company will raise their morale, and, consequently, increase productivity. Digital displays are placed in public places for all employees – corridors, lobbies, cafeterias, or even in industrial premises.
It is also suitable for corporate centers where several firms and companies are located in one building. With a network of digital displays, you can easily place and reschedule meetings in the foyer, conference rooms, and who exactly will be there when, which will help to avoid confusion when scheduling meetings, meetings and business meetings.
There is an opportunity to familiarize visitors and customers of the company with their products or services in detail while they are in the company’s office.
By placing touch screens in conference rooms, you can conduct interesting and informative seminars and trainings for your employees, as well as presentations for clients.
Cafes and fast food restaurants
With dynamic and highly colorful digital menus, restaurant diners will no doubt want to try as many dishes as possible, which will positively affect profits and create additional competitive advantages.
Prices can be changed as many times as you like in real time – the owner of digital menus does not lose profit on changing prices.
Digital menus are created using specially designed programs such as Scala . Content can be managed locally or remotely for a chain of restaurants or cafes.
The menu on the display is displayed in the form of dynamic and attractive images, attracting more and more visitors. Also, for those who monitor their health, you can display the energy value of each product, depending on the portion, or the entire order as a whole. It is possible to automatically adapt the menu throughout the day – breakfasts, lunches, dinners, special offers.
The presence of displays with a digital menu raises the importance of the institution, changes the behavior of customers, and creates a high level of service.Cafes and fast food restaurants
With dynamic and highly colorful digital menus, restaurant diners will no doubt want to try as many dishes as possible, which will positively affect profits and create additional competitive advantages.
Prices can be changed as many times as you like in real time – the owner of digital menus does not lose profit on changing prices.
Digital menus are created using specially designed programs such as Scala . Content can be managed locally or remotely for a chain of restaurants or cafes.
The menu on the display is displayed in the form of dynamic and attractive images, attracting more and more visitors. Also, for those who monitor their health, you can display the energy value of each product, depending on the portion, or the entire order as a whole. It is possible to automatically adapt the menu throughout the day – breakfasts, lunches, dinners, special offers.
The presence of displays with a digital menu raises the importance of the institution, changes the behavior of customers, and creates a high level of service.
Retail
Trade digital displays will help customers of supermarkets, shops and other retail outlets to quickly and informatively learn about the range of goods, their quality, properties, prices and current availability. By placing information about the goods sold and promotions on digital displays, the store saves on advertising and printed materials.
Unlike even a beautiful store sign, digital signage visually attracts a lot more visitors. The modern buyer expects the most vivid and unforgettable impressions from the process of buying goods.
You can interact with customers using technologies of your choice: NFC and RFID, QR, tablets, mobile phones and others. This will allow them to better know their preferences when choosing products, and, therefore, will make it possible to quickly navigate what needs to be sold in the store. Scala Fling ‘s unique software allows you to transfer the product viewer from the customer’s tablet to large screens, which increases the involvement of customers in the shopping process. Digital signage data can be integrated with third-party databases such as POS terminals, inventory, loyalty and others.
Information on the scoreboard makes it possible to influence customers, change their behavior, and the store, based on analytical forecasts, will receive operational and flexible data to set the right goals and objectives.
Banking and finance
Banking and financial institutions, like no other, must keep up with the times, setting trends for other industries to use the most advanced technologies in the world. This is their advertising, prestige and significance in the financial services market.
The use of digital displays in banks creates the opportunity to convey to the client the maximum amount of information about services and promotions in the best possible way. This unloads bank employees to explain the same thing to each individual, which reduces the service time for already real transactions. Customers can independently view the information they are interested in on digital or touch screens in the bank, or on the display of ATMs and self-service machines. Consequently, the subjective waiting time is reduced, and the ease of communication between customers and the bank is ensured.
Information on digital displays is constantly updated, which allows you to be aware of all changes in the bank (exchange rates, the cost of bank metals and securities, etc.) in real time. This improves the client’s attitude towards the bank, encourages him to use the maximum range of financial services.
educational institutions
It is young people who, like no one else, are best versed in innovative technologies. Books and textbooks go down in history, so all kinds of schools, colleges and universities need to provide all kinds of information using modern technical means.
Digital signage easily captures the attention of even the most absent-minded students, and they can no longer shirk their studies, citing ignorance. With the help of digital signage technologies in an educational institution, it is possible to establish communication between all participants in the educational process – from the rector to the student, from the dean to the hostel commandant.
Digital signage informs students and faculty about all the latest news on campus, talks about student clubs and communities and how to join, displays class and session schedules and their changes, instantly post emergency information, current time and weather, and other necessary information.
There is also the possibility of conducting informative lectures and seminars using technologies for digital signage.
Students themselves can write for digital scoreboards. This is possible with the help of specially designed programs for the websites of their educational institution, which allows students to share the latest news or thoughts themselves.
Digital signage can be placed in student cafes, foyers, corridors, lecture halls, gyms and other student recreation areas.
Land transport, airports, seaports
Stations and airports simply need to be equipped with digital displays to display departure / departure times, as well as changes in flight schedules. But the possibilities of digital signage technologies do not stop there.
The displays can guide passengers to the right direction within the terminal, post information about the local weather, tell about the city’s hotels, and purchase tickets, etc.
An important plus for stations and ports, in terms of obtaining additional profit, is the placement of advertising on digital displays, as well as an increase in sales in stores located within the terminal.
Hotels
Arriving at a hotel in a foreign city, a person, first of all, wants to be informed as much as possible about the city or, in general, the country in which he will spend time.
With the help of a network of digital displays, hotel guests can find out about the availability of rooms, their configuration and cost, as well as what additional services the hotel employees provide.
By placing a scoreboard network in all accessible places of the hotel, you can direct the guest to the conference room, hotel restaurant, swimming pool without the help of a concierge. Here you can lay out maps of the city, and how to get to local attractions, as well as important contact details for various city services.
Digital signage will allow hotel guests to create a good impression of the establishment, and encourage them to stay only in it in the future.
This is just a small part of the possibilities of digital signage technology. By applying them in your business, you will not only increase the profit and importance of your company, but you will never regret your innovation.
